Road America Archives - Kompani Group

Road America has signed a 12 month strategy, technology and marketing activations contract with Kompani Group

Road America

Road America is uniquely qualified to provide outstanding service to our clients and their valued customers.  This confidence is based upon the tremendous value we place on our relationship with clients, our comprehensive, specialized and rated service provider network, our long-standing and unparalleled experience providing 24-hour roadside assistance services, and our quality approach to servicing our clients and exceeding their business needs.

Corporate Strength

Road America is a wholly owned United States subsidiary of the MAPFRE Group (MAPFRE) the largest insurance group in Spain.   MAPFRE had revenues of over US $17.4 Billion in worldwide operations in 2006.  MAPFRE operates an extensive international assistance network through a specialized subsidiary, MAPFRE Asistencia, which is the direct parent company of Road America.

MAPFRE Asistencia is a leading international insurance conglomerate providing emergency roadside assistance, insurance, reinsurance and general assistance services worldwide throughout 52 countries and over 1000 corporate clients, including Renault, Infinity, Ford, General Motors, Harley-Davidson, Toyota, Peugeot, and Volvo.  MAPFRE services 120 million beneficiaries worldwide, providing assistance on more than 2.5 million occasions and is rated A+ (superior) by the North American rating agency AM Best.

International Expertise and Experience

Our confidence is also based upon the significant experience and strength of our parent company, MAPFRE, within the assistance services industry.  In the field of emergency roadside assistance, MAPFRE has developed and operates an extensive direct provider network in 39 countries.

MAPFRE has developed proprietary software, procedures and know-how in the field of roadside assistance, and it has comprehensive experience in developing worldwide provider networks and call centers to service international roadside assistance programs for insurance companies, automobile manufacturers, financial service companies and other international corporations.

Flexibility and Responsiveness

Road America’s programs have been and are marketed successfully through a variety of marketing channels in the following industries: motorcycle OEM, automotive, associations, telecommunications (wireless and wireline), financial services, insurance, original manufacturers, motor club and utilities.  This diversity in experience has allowed Road America to perfect and enhance our service offerings and capabilities.

Road America’s strengths include the size and flexibility to customize our service offerings and the responsiveness to meet or surpass each client’s exact or unique marketing, service needs and culture.

Comprehensive Service Offerings & Capabilities

In addition to a complete array of benefits, including automotive, travel, security, and medical related services, Road America can provide a full range of support services including marketing and promotional support, fulfillment services, inbound sales and enrollment, membership tracking and renewals, and program administration.  Road America’s extensive list of services, innovative approach, and commitment to complete client satisfaction makes our service offering the most meaningful and comprehensive in the industry.

Ethical Business Practices

The nature of the MAPFRE Group demands enforcing a policy of ethical treatment of employees, clients, business partners and customers; social responsibility; respect of the legal framework; and a culture of sound business and accounting practices.  The MAPFRE Group requires the same strong ethical business practices from all of its subsidiaries within the MAPFRE Group.

Tested. Proven. Trusted®:

With more than 120 North American corporate clients and more than seven motorcycle OEM clients, Road America has proven sales and service results.

Road America’s 24-hour roadside and membership programs have been proven to:

  • Increase Brand Loyalty
  • Increase Customer Service Ratings
  • Increase Customer Referrals
  • Increase Customer Retention
  • Increase Customer Awareness
  • Increase Overall Client Profitability

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