Let’s face it, lot’s of money is budgeted for sales leads generated from online advertising, print ads, radio, networking, Pay-Per-Clicks or whatever method your company uses to get them. Unfortunately most leads never materialize into a sale and the money spent to capture them is wasted. As an example, one of our local new home builders estimates each prospect who walks into their sales office costs an average of $700 to get them there! Your cost might be less, but the goal is the same for any business-to convert those expensive leads to sales.
Investing in a Customer Relationship Management (CRM) tool
By no means are there only 11 good reasons to invest in a CRM, but we thought this list was a good start to show the importance of a CRM to help your team convert leads to sales. Let’s begin with what it does: the purpose of a business CRM is to act as a central hub for all of your company’s activities related to your customer interactions. It simplifies and organizes tasks such as customer follow up and notes, setting appointments, managing contacts, personalized steps required by your team for each prospect from start to finish, and monitoring any email marketing campaigns. A CRM pulls it all together in one place and provides you with analytics and reporting tools to oversee operations and to maximize your selling opportunities. Here are just a few reasons why you should consider choosing a CRM for your business in an infographic you can save for future reference or share:
The caveat before deciding on a CRM platform is that the returns will only be as good as the effort put into the program in the first place. Simply using a CRM as an address book is not a good return on your investment. There is a learning curve when implementing a CRM for the first time or when upgrading to a newer version, so training your team to properly utilize and maintain the many features a CRM has to offer your business is key. Once a CRM is utilized to it’s full potential, it can propel your company to a higher profit margin and surpass your competition with amazing customer service!
At Kompani Group we understand the importance of a strong business CRM, which is why we have helped hundreds of clients to integrate solutions such as Insightly and Salesforce to improve their sales process. We don’t just stop there; KG also trains and supports the sales team to optimize the many powerful tools these solutions offer. Are you interested in learning more? Get in touch, and we’ll tell you how we can get you started with your new CRM solution!
