Every time an email is opened, it creates a data point. When calculated against all the possible times it could have been opened vs how many times it wasn’t, that total percentage of opens is called an email open rate. It’s a common metric email marketers use in determining the success of a content marketing campaign. Rates will vary in different circumstances. For example, a membership organization with a dedicated following sending an email newsletter will typically see higher open rates than a retailer sending out the latest additions to their inventory. A recent industry report for email marketing benchmarks showed that the average open rate across industries was 18%. At the higher end of the spectrum, non-profits showed 25.5% while Food & Beverages showed 15.2%.[Read more…]
Are you building a website for your B2B organization, but you’re not sure what features you need to have in order to meet all of your specific business needs? Not every website builder or eCommerce platform offers the same features that are needed for B2B eCommerce, so this guide’s purpose is to showcase the most important tools to look out for when looking for a way to build your website.[Read more…]
OUR TOP 5 LIST OF SOLUTIONS YOU MIGHT BE MISSING
If you haven’t connected with Kompani Group lately, you might be missing out on some of our most effective solutions for growing your business, strengthening your market position, and enhancing your brand.
So, let’s catch up – with a quick Top 5 summary of what we’ve been working on lately, and how we can leverage our expertise towards helping you achieve your business goals.
WEBSITES FOR REALTORS
WE ARE A TEAM OF BUSINESS STRATEGY, BRANDING, MARKETING, AND DIGITAL EXPERIENCE ARCHITECTS.
Our experience and expertise have been acquired from helping build and grow hundreds of companies across multiple industries, as well as from building our own portfolio brands. Our main focus is always to empower our clients and brands with effective solutions, know-how, improved processes, training and tools that immediately generate measurable results.
Place yourself in good Kompani and success follows.
TOP 5 SEO TRUTHS
SEO Guidance Document
SEO TRUTH #1 — SEO IS ALWAYS CHANGING
Search Engine Optimization – everyone talks about how important it is, you know it’s a big deal for your business… but you’re still not sure exactly why, what, and how to implement it for your company or brand. Sound familiar? It’s a more common situation than you might think… allow us to help shed a little light on the topic.[Read more…]
HAVE YOU THOUGHT ABOUT ENTERING THE U.S. MARKET?
Given the importance the US plays in today’s world economy it is of vital importance for any successful company to operate in that market to become a key competitive player at international level.
This service portfolio is aimed at companies with a successful track record in their home markets that are considering expanding into the US market.
Our approach is completely different from that of traditional market entry consultancies in that we do not just consult but we actually implement and execute on those ideas in the US. By working with us you do not become our client but our partner so your success becomes our success.[Read more…]
MANAGING YOUR COMPANY’S ONLINE REPUTATION
INTERNET SAFETY TIPS
We’ve come a long way since the only digital footprints businesses left were a website and email address.
FROM E-MAIL TO E-PRESENCE
It used to be that an email signature and a sensible correspondence policy were enough to prevent an embarrassing incident. Worries about hacking and data breaches were minimal… sometimes even nonexistent. Now, it’s more than likely your brand is online in dozens, if not hundreds, of ways.[Read more…]
What’s in a *name?: choosing the right name for your business
OUR PROVEN NAMING PROCESS
Brands are living entities. They interact, they communicate, they inspire… just like people, pets, and other things we name. That means that the products, services, and companies represented by brands deserve a name with as much thought and meaning as we’d put into other living beings.
Our process recognizes the organic development of naming and matches it with solid research, thinking, and strategy to create names that matter. When done well, names will make you think, smile, connect with other ideas, and create a sense of belonging that you, your team, and your clients can all relate to.[Read more…]
Since we launched Kompani Group over a decade ago, clients have come to us for a variety of reasons. Some wanted strategic advice on how to navigate a particular set of issues. Some wanted a new website. Some wanted lead generation or SEO support. Many were looking to outsource their marketing department altogether. Over the years, some clients have gotten pretty creative in how they work with us and we thought we’d share with you some of those ideas for how to best leverage a company like Kompani Group.
For Companies With Less Than $100 million In Revenue
The cornerstone of outsourcing: do what you do best and outsource the rest. Companies, especially those under $100 million in revenue, typically have some core competency; they specialize in a particular product/service. They are subject matter experts in their particular field. But, rarely are these companies also experts in what their product/service is not. If this is you, and you are trying to manage everything internally, you are then at a competitive disadvantage when it comes to the other fundamental elements of a business: Branding, Marketing, Information Technology, Operations, Accounting, Strategy, and Business Optimization as a whole. These are all functions that can be sourced out.
Harvard Business Review recently published an article about a study they did based on how 27 CEOs allocated their time over the course of a business quarter — 24/7 for 13 weeks.
We found this study valuable in how it highlights both the dilemmas that arise in different areas of an organization and describes various means of coping with them. While CEO is a very specific role in an organization, many of these lessons can be applied to managers in traditional corporate hierarchies and any number of roles in organizations that have done away with traditional management structures. Read about our key takeaways on Medium.