You’ll hear a lot of us in the design and marketing field talk about UX – and it may sound like a techy buzz word, but it’s quite possibly the most important aspect of what makes a website a success or failure. [Read more…]
Election season is upon us and as I process the chaos, excitement, and diversity of the political landscape, I’m reminded of a fantastic political drama and one of my favorite television shows of all time – The West Wing. This is such an exciting time for our country, and I’d like to pay tribute to American politics and good television by sharing what I’ve learned from the show. [Read more…]
All too often customers are left with an uneasy feeling of frustration after speaking with a customer service representative. They hang up the phone and vow never to use your company again, and if angry enough they will tell anyone who will listen about their terrible experience. “Even bad publicity is good publicity” applies to actors, not to companies. [Read more…]
In 1996, Bill Gates wrote an article titled “Content is King” about how content will be presented and delivered on the then-emerging Internet. His lede was simple, and, even twenty years later, accurate. [Read more…]
How Purchased Email Lists Are Hurting Your Marketing Efforts
E-Marketing! We have to do more e-Marketing! It’s the key to our whole sales effort this month/quarter/year!
Sound familiar? E-mail based marketing has become a cornerstone of sales and branding efforts both large and small. It’s estimated that 44% of email recipients made at least one purchase last year based solely on a promotional email. That’s nearly half the market. If you were to earn at least one additional sale from approximately every other person you emailed, that’d be well worth the time and effort, right? [Read more…]
What is Brand?
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People trust brands, believe in their superiority, and even fall in love with them. How a brand is perceived affects its success, regardless of whether it is a start-up, a nonprofit, a for-profit, a service or a product. [Read more…]
If your business has an Enterprise Agreement with Microsoft, Google is giving away its Apps for Work suite for the agreement duration (It’s only $5 to $10 a month per user afterwards). Want to get started? Let us know!
The days when print design principles guided digital design are over. The web and online media have come into their own as communications venues – and as such have broken free from print conventions like “below the fold” and the idea that fewer words are better. In fact, digital design often takes a dramatic departure from print because of the way people use it, which is exactly what drives the latest digital design trends. But it isn’t just about looks as you’ll see in our latest white paper. Function, hardware, and user expectations are also big components. [Read more…]
Dear Clients and Friends,
It used to be that people went to the internet for anonymity… but increasingly, it’s becoming where brands and companies are being exposed to reputation-damaging hacks, accusations, and more. And, if you or your firm participate on Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, Snapchat, and other social media platforms, your exposure is even wider. Every piece of content (or micro-content) can be picked up and indexed by search engines – presenting unfavorable information to potential consumers that may decide against using your products or services. What used to be a simple public relations and marketing challenge has now become a complex digital task – online reputation management. [Read more…]