The days when print design principles guided digital design are over. The web and online media have come into their own as communications venues – and as such have broken free from print conventions like “below the fold” and the idea that fewer words are better. In fact, digital design often takes a dramatic departure from print because of the way people use it, which is exactly what drives the latest digital design trends. But it isn’t just about looks as you’ll see in our latest white paper. Function, hardware, and user expectations are also big components.
For example, did you know that audiences seeking education would typically rather read one long scrollable page of content as opposed to clicking or swiping a series of pages? Or, were you aware that overall sales go up considerably when there’s one-touch purchasing? These situations and others like them are all being addressed by today’s digital designers with some interesting solutions. Streamlined icons, clear-backgrounds on buttons and links, active imagery, multiple routes to complete the same action, intuitive menus and navigations, app design, and more.
We’ve been helping clients realize the tools and trends that can influence the way their brands interact with online audiences – across industries as varied as health and medicine, to interior design, to printing technology and more. See the latest trends here to see more of what’s happening in the world of digital design.