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What’s in a Name?

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What’s in a *name?: choosing the right name for your business

OUR PROVEN NAMING PROCESS

Brands are living entities. They interact, they communicate, they inspire… just like people, pets, and other things we name. That means that the products, services, and companies represented by brands deserve a name with as much thought and meaning as we’d put into other living beings.

Our process recognizes the organic development of naming and matches it with solid research, thinking, and strategy to create names that matter. When done well, names will make you think, smile, connect with other ideas, and create a sense of belonging that you, your team, and your clients can all relate to.

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What’s Your Mantra?

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What’s my….what?  Your mantra, you know, the three or so words strung together in perfect harmony to describe the culture and philosophy of your company.  It can be clever, catchy, funny, bold, provocative, or even silly as long as people remember it and attribute it to your company. A motto, or mantra is an all-inclusive message that allows us to belong to something bigger than ourselves. It attracts our attention and joins us together. Your company mantra should be relevant, engaging and inspirational or thought provoking, depending on your business and the message you want to share with the world about who you are and what you believe, deeply and truly.
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Understanding terminology such as Brand, Brand Identity and Branding

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What is Brand?

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People trust brands, believe in their superiority, and even fall in love with them. How a brand is perceived affects its success, regardless of whether it is a start-up, a nonprofit, a for-profit, a service or a product. [Read more…]

Trademarks – They’re Not Just for Names and Logos

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If you’ve had the presence of mind to trademark your business name or logo then congratulations – you’ve already taken the first step in protecting your brand’s assets. If not – let’s back up a second. Why Not? Many people mistakenly believe that trademarking is either terribly expensive or simply unnecessary, and neither could be further from the truth. [Read more…]

Your Chance to Brag a Little

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Effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote.

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Apple tops the list of the most valuable brand with an estimated brand value of 153 Billion dollars

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The value of a strong brand is indisputable and often accounts for at least 50 percent of the total market valuation

While being remembered is essential, it is becoming harder every day. A strong brand stands out in a densely crowded marketplace. Translating the brand into action has become an employee mantra.  There is substantial evidence that companies whose employees understand and embrace the  brand are more successful.  What began as corporate culture under the auspices of human resources is fast becoming branding, and the marketing department runs the show.

Click Here To See Interesting Commentary From Cristiana Pearson at Millward Brown

KNOWLEDGE IS POWER – and a Great Way to Differentiate Your Business

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At Kompani Group we believe in empowerment.  Whether it is our clients or our own team, we view it the same way. We always strive to arm all of our stakeholders with the best tools and the best information.  As B2B marketing evolves at break-neck speed it becomes increasingly evident that CMO’s are buying into this philosophy.  The game is not about jazzy ads, but about delivering meaningful information to the marketplace.  Our good friends at Desantis Breindel have written a spot-on white paper on this topic.  In keeping with their philosophy that “content is the gift that keeps on giving,” we are sharing it with you.

Give them a visit at www.desantisbreindel.com and follow them on Twitter

USA Datanet launches new web site at www.usadatanet.com

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Get to Know USA Datanet. You will like their people focused culture

USA Datanet is a wholly-owned subsidiary of Warwick Valley Telephone Company. This publicly traded (NASDAQ: WWVY) carrier, headquartered in Warwick, New York has been the provider of choice for businesses and residences for over 100 years. Warwick Valley Telephone is an Incumbent Local Exchange Carrier (ILEC) in parts of Orange County, New York with Competitive Local Exchange Carrier (CLEC) status throughout New York and New Jersey.

When Warwick Valley Telephone acquired USA Datanet, it added the full capabilities of an experienced, market-leading communications technology company. Together, the two brands scope of services include voice, data/Internet, video, e-fax, email, conferencing and mobile communication.

Powered by Technology

The Hosted IP Voice system by USA Datanet utilizes high-speed Internet Protocol (IP) connections to carry both voice and data communications on a single, broadband conduit. This allows for:

  • Secure, fast, reliable connections
  • Dedicated, T1-level Internet access
  • Transmission via private connections, not public Internet
  • Network privately owned and managed

Supported by People.

And while the technology is advanced, the USA Datanet advantage is the tireless personal service we provide to each and every client.

  • Expertly trained technicians and installation specialists
  • US-based customer service call center
  • User-friendly control panel available 24/7 online
  • Simplified vendor management – one contact, one contract

Wellient launches their new web site at www.Wellient.com

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Wellient empowers you to take a proactive role in your daily health routine.  Working for you around the clock with personalized medication reminders, adverse interaction alerts, automatic prescription renewal counts, daily follow-up upon hospital discharge, health test monitoring, portable health records, emergency response in case of accident, medication price comparisons and traditional and non-traditional medical information tailored to what you say is important to you. Stay on track, be healthier, feel better, stress less and save time and money.  Wellient is easy and low-tech for you to use, but high-tech and robust behind the scenes.

By launching a comprehensive new platform of health management and information services, they are transforming your medical history into usable and potentially life-saving information. It is no secret that a bewildering and fast-growing amount of data is available on the Web. A filtering service focused on the most reliable sources of information is needed. A service that is built around your specific needs. We are out to help change attitudes and behavior in a friendly, private and easy way.