In 1996, Bill Gates wrote an article titled “Content is King” about how content will be presented and delivered on the then-emerging Internet. His lede was simple, and, even twenty years later, accurate. [Read more…]
Content Marketing
How Black and White Can Lead to Green
Using White Papers to Support Sales & Marketing Efforts
Once reserved for highly competitive technical fields like medicine and finance, white papers are becoming powerful tools for nearly any company in any industry. Communicating the “how it works” message makes for a compelling, interesting, and useful read for consumers and potential clients looking to make an educated decision in what is often a confusing marketplace. More importantly, a white paper can be the catalyst for new sales or relationships. How?
SEO, HTML, SME – Content Marketing All Spelled Out
In a world that is increasingly relying upon abbreviations and acronyms to streamline communication, it can be easy to forget that content is still what drives site traffic and web presence. In fact, any smart SEO (Search Engine Optimization) strategy will make use of HTML (HyperText Markup Language) text as its foundation. Since graphics don’t communicate as words to search engine indexing programs and abbreviations don’t always reflect the way people search, actual relevant content filled with words is the most reliable way to present yourself or your company as an SME (Subject Matter Expert). Want to learn more? See our most recent free report on the subject.
Optimizing Traffic to your Website
Search Engine Optimization, or SEO, remains one of the most misinterpreted and misunderstood concepts in the internet and marketing world. In simple terms, SEO is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. While search engines change their algorithms for how they evaluate pages somewhat regularly, the purpose of that is to help sift through strategies and techniques and just find sites that are what they say they are, and to rank those sites according to the value those sites offer to web searchers.