Every time an email is opened, it creates a data point. When calculated against all the possible times it could have been opened vs how many times it wasn’t, that total percentage of opens is called an email open rate. It’s a common metric email marketers use in determining the success of a content marketing campaign. Rates will vary in different circumstances. For example, a membership organization with a dedicated following sending an email newsletter will typically see higher open rates than a retailer sending out the latest additions to their inventory. A recent industry report for email marketing benchmarks showed that the average open rate across industries was 18%. At the higher end of the spectrum, non-profits showed 25.5% while Food & Beverages showed 15.2%.[Read more…]
In this marketing world where things are constantly evolving, it is quite important to stay on top of new trends, technology, research and best practices. As marketers, we are passionate about our industry and all the fast and challenging changes that come with it. When you start diving into the universe of marketing methods, it might be hard to wrap your head around the available information. [Read more…]
How Purchased Email Lists Are Hurting Your Marketing Efforts
E-Marketing! We have to do more e-Marketing! It’s the key to our whole sales effort this month/quarter/year!
Sound familiar? E-mail based marketing has become a cornerstone of sales and branding efforts both large and small. It’s estimated that 44% of email recipients made at least one purchase last year based solely on a promotional email. That’s nearly half the market. If you were to earn at least one additional sale from approximately every other person you emailed, that’d be well worth the time and effort, right? [Read more…]