In this marketing world where things are constantly evolving, it is quite important to stay on top of new trends, technology, research and best practices. As marketers, we are passionate about our industry and all the fast and challenging changes that come with it. When you start diving into the universe of marketing methods, it might be hard to wrap your head around the available information. [Read more…]
How Purchased Email Lists Are Hurting Your Marketing Efforts
E-Marketing! We have to do more e-Marketing! It’s the key to our whole sales effort this month/quarter/year!
Sound familiar? E-mail based marketing has become a cornerstone of sales and branding efforts both large and small. It’s estimated that 44% of email recipients made at least one purchase last year based solely on a promotional email. That’s nearly half the market. If you were to earn at least one additional sale from approximately every other person you emailed, that’d be well worth the time and effort, right? [Read more…]