Kompani Group

business optimizer

Menu

Keeping Your Business Needs First: Security for Your Website and Your Business

by Leave a Comment

With recent news releases about Equifax and Yahoo data breaches, along with so many others this past year, this message to our clients seems somewhat timely. In recent months Kompani Group took steps to secure all of our client websites with SSL – Secure Socket Layer – a technology used to encrypt data being transmitted from browser-to-server. Once reserved for ecommerce websites that transfer credit card information or health provider websites transmitting patient data, SSL is now being utilized to secure all varieties of websites.

seo thumb

We took these steps of our own accord for two reasons: 1) Security, plain and simple. 2) As security is an increasingly important tenet of websites, a secure website is now also a factor Google uses in determining rank position in search results. Google wants to deliver its customers to secure locations, so having that ‘s’ in the https:// is now one of the variables they use to qualify sites.

At Kompani Group we are perpetually looking to help our clients Get Ahead and Stay Ahead of their competition and the market in general.  We took this action to ensure that a site’s security was not a detrimental factor in web search results for our clients. Of course there are many other variables that also help strengthen a site’s positioning such as mobile responsiveness, keywords, traffic volume, and session length but this was an action that we knew would support you and help protect your customers.

Kompani Group always strives for total client satisfaction and we pride ourselves on working to ensure your business is poised to not just meet industry needs, but to surpass them. To better understand how Google determines secure sites, follow the links below. If you have questions regarding this upgrade or other technology, marketing, or business optimization support we can provide for you, please let us know and together we can Get Ahead and Stay Ahead.

Read More:

Security and Mobile Responsiveness for SEO

Is Your Site Ready for Google’s New Security Ratings?

 

Is Your Site Ready for Google’s New Security Ratings?

by Leave a Comment

Chrome is Tagging HTTP Sites as  “Not Secure” Starting 2017

In Google’s upcoming release of its popular Chrome Browser, there will be a number of updated features designed to make web browsing safer, quicker, and easier for all users.

But businesses and web-site owners should be aware – the newest Chrome version will also begin tagging all HTTP sites as “non secure.” Google’s security team describes the change here here.

istock_45377816_large

And though the data giant admits that HTTP doesn’t necessarily mean a site is inherently “unsafe” there are risks of the more open HTTP that are far less likely with HTTPS. So in a world of increasing data breaches and privacy concerns, the fact that Chrome is alerting users to the potential risk is a worthwhile effort. However, it does come with some drawbacks for sites that aren’t using an HTTPS framework.

  • Site traffic may decrease due to users concerned about security risks
  • Lower site traffic can have a negative impact on SEO, further reducing site traffic
  • An “un-secure” designation may also impact how search engines and web crawlers evaluate the quality of mobile sites, presenting yet another challenge to search results

Unfortunately, if your site collects email, contact info, credit card information, or other personal data – it may mean a ‘Non-Secure’ tag that could deter potential customers. At Kompani Group, we take internet security seriously, which also means how it may impact our clients’ businesses. If you’re ready to make the move to HTTPS and be viewed as a “safe” site for more than 1 billion users of Google Chrome – get in touch with us today and be prepared ahead of these new changes.

Kompani Group offers a wide range of services related to new technologies and site management. Click here for more information.

Free apps? Yes, Please!

by Leave a Comment

Free Google Apps for WorkIf your business has an Enterprise Agreement with Microsoft, Google is giving away its Apps for Work suite for the agreement duration (It’s only $5 to $10 a month per user afterwards). Want to get started? Let us know!

Kompani Group Launches New Website on 3dcart Platform: Bloomsbyheinau.com

by Leave a Comment

The use of the 3dcart shopping platform, more than just accommodating.

Fort Lauderdale, FL (PRWEB) July 08, 2014

Kompani Group has been building e-commerce solutions for clients for the past 10 years, and have tried almost every platform and custom code imaginable. When it came time to build a new site for their own http://www.BloomsByHeinau.com they knew they wanted to go with 3dcart for several reasons, among them “ongoing support and automatic updates, a devotion to “e-commerce best practices and intuitive user interfaces” which are standard, not multi-modular based on subsequent purchases, stated Adam Olen, Managing Director of both sites. From the basic tabula rasa, provided by 3dcart, Olen and crew were able to create a functional, aesthetic and customizable website in “Blooms by Heinau” a custom flower shop dedicated to excellence and distinctiveness with arrangements guaranteed to last a minimum of 6 months with no water and no maintenance.

As Olen described in a note to 3dcart: “As icing on the cake, the functionality you have provided, while in some cases is even more than we may ever use, has also proven to enhance our core business. Because of features provided by 3dcart, we are now launching a corporate gift program so businesses can easily sign up and receive discounts for sending our long lasting and beautiful arrangements to their customers/clients/contacts, and we are also beginning to offer affiliate opportunities. 3dcart has essentially created two new revenue channels just because of the functionality that is included with our monthly package.

“As Managing Director of Kompani Group, a firm of business strategy and brand development architects, neither I nor my colleagues took the selection of an ecommerce platform lightly. Our store is a strong reflection on our credibility in the industry and we felt very good about selecting 3dcart for one of our portfolio brands. Thank you for developing a great product and for your ongoing support.”

As Joe Palko reiterates; “We have come quite far, since 1997, in many ecommerce functions, uses & aspects, offering online store enhancements such as fraud watch, the addition of multiple and international pavement gateways, integration with eBay, outstanding merchant-focused customer service, content and social media marketing and a host of other benefits and advantages over the run-of-the-mill retail website shopping cart. We are pleased that Adam and Heinau Flowers have benefited from 3dcart’s platform.”

About Blooms by Heinau:
Blooms by Heinau, the direct to consumer division of Heinau Flowers offers 100% natural, fresh-cut blooms that last 6 months or longer and serve as decorative accessories in homes, offices, and 5 star hospitality resorts. For the first time, the pure and natural elegance of freshly cut flowers can be yours every day at a genuinely affordable price. If you buy flowers on a regular basis for your home or business, we can cut your annual flower budget by as much as 75%, without sacrificing a single sensory indulgence. Our blooms are 100% natural flowers – and will add a beautiful sense of subtle elegance to help color your life. Visit us at http://www.BloomsByHeinau.com to learn more. Call 786 594 0437 or e mail them at sales(at)BloomsByHeinau(dot)com.

About: Kompani Group
We are business strategy, branding, marketing, and web development architects. Our experience and expertise have been acquired from helping build and grow hundreds of companies across multiple industries, as well as from building our own portfolio brands. Our main focus is always to empower our clients and brands with effective solutions, know-how, improved processes, training and tools that immediately generate measurable results. Our core business philosophy is centered around the fact that our partners’ and associates’ compensation is solely contingent on how well our creative business and brand strategies perform for our clients and our own portfolio brands. We are hands-on involved in every aspect of implementing business and brand strategies for our clients and our own portfolio brands. We like to say that once we get involved “we live and breathe our clients’ businesses and brands.” We offer comprehensive strategies to develop and grow your business, but we are also prepared to take on specific projects such as helping you overcome your greatest challenges (one at a time). Place yourself in good Kompani and success will follow.

The Ultimate Disrupter is At It Again

by Leave a Comment

Fortune magazine called Amazon.com founder, Jeff Bezos, the ultimate disrupter when he was chosen as its 2012 Businessperson of the Year. Last week, Bezos bought The Washington Post newspaper, a premier brand in the content world, for $250 million. In a memo to Post employees, Bezos wrote that he’s “excited and optimistic about the opportunity for invention.”

“The Internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs,” he wrote. “There is no map, and charting a path ahead will not be easy.”

Print newspaper is a dying media. So what could Bezos be thinking? Time magazine reporter David Von Drehle speculates that Bezos is “unlikely to spend precious time and capital on trying to re-create the old bundle in pixels while it clings to life in print. Instead, he is likely to look for ways to break it up and give people the content they value in whatever form they want it—for a price.”

Looks like Bezos is getting ready to shake up the newspaper industry! We’ll have to wait and see what opportunities will be opened up for content marketers.

USA Datanet launches new web site at www.usadatanet.com

by Leave a Comment

Get to Know USA Datanet. You will like their people focused culture

USA Datanet is a wholly-owned subsidiary of Warwick Valley Telephone Company. This publicly traded (NASDAQ: WWVY) carrier, headquartered in Warwick, New York has been the provider of choice for businesses and residences for over 100 years. Warwick Valley Telephone is an Incumbent Local Exchange Carrier (ILEC) in parts of Orange County, New York with Competitive Local Exchange Carrier (CLEC) status throughout New York and New Jersey.

When Warwick Valley Telephone acquired USA Datanet, it added the full capabilities of an experienced, market-leading communications technology company. Together, the two brands scope of services include voice, data/Internet, video, e-fax, email, conferencing and mobile communication.

Powered by Technology

The Hosted IP Voice system by USA Datanet utilizes high-speed Internet Protocol (IP) connections to carry both voice and data communications on a single, broadband conduit. This allows for:

  • Secure, fast, reliable connections
  • Dedicated, T1-level Internet access
  • Transmission via private connections, not public Internet
  • Network privately owned and managed

Supported by People.

And while the technology is advanced, the USA Datanet advantage is the tireless personal service we provide to each and every client.

  • Expertly trained technicians and installation specialists
  • US-based customer service call center
  • User-friendly control panel available 24/7 online
  • Simplified vendor management – one contact, one contract

Wellient launches their new web site at www.Wellient.com

by Leave a Comment

Wellient empowers you to take a proactive role in your daily health routine.  Working for you around the clock with personalized medication reminders, adverse interaction alerts, automatic prescription renewal counts, daily follow-up upon hospital discharge, health test monitoring, portable health records, emergency response in case of accident, medication price comparisons and traditional and non-traditional medical information tailored to what you say is important to you. Stay on track, be healthier, feel better, stress less and save time and money.  Wellient is easy and low-tech for you to use, but high-tech and robust behind the scenes.

By launching a comprehensive new platform of health management and information services, they are transforming your medical history into usable and potentially life-saving information. It is no secret that a bewildering and fast-growing amount of data is available on the Web. A filtering service focused on the most reliable sources of information is needed. A service that is built around your specific needs. We are out to help change attitudes and behavior in a friendly, private and easy way.

Invest your money where R&D in new corporate management techniques are being developed

by Leave a Comment

Re-Tooling the Corporate Structure of Management
Market forces are at work as the traditional corporate structure of management is being reviewed and re tooled in an ever changing environment. Over the last few years many corporate management structures have been compared to the U.S. Government – a large bureaucratic mess that is not in touch with reality.

Today with the increasing size of most large corporations it’s become more difficult for them to evolve and take risk when it comes to incorporating new technologies and ideas into their corporate management structure. No one wants to rock the boat. Change can be scary, cost money, and might not work. On the flip side change can still be scary, save a company lots of money, and can open doors that lead to new products or services.

We encourage companies to set aside a portion of money to be invested in small businesses in all kinds of sectors. The amount of money invested in each business can be as little as $20,000. We consider it R&D for management. Just one breakthrough from a company you invested in links you to a new solution to make your corporate management structure more efficient and profitable. Additionally, being on the ground floor provides a first mover advantage as you take this new concept out to market.

Kompani Group believes companies must be flexible by allowing new ideas and solutions that are not the norm to be introduced into the corporate structure. It can be uncomfortable at times but when you’re too comfortable with status quo you’re probably not growing and someone else is going to sneak up behind you and then leave you in the dust.

Kompeteyouwin.com because every business depends on having a winning online presence.

by Leave a Comment

Kompani Group has launched another incubator brand, and we named it Kompete because  the space they operate in is extremely competitive and the services offered by Kompete can be vital to any company which finds itself in its own very competitive business environment.

Web Design Miami

This new web design and online marketing company is a new breed of no-nonsense interactive company, where functionality, cost effectiveness, design and strategic ideas are guaranteed.  Kompete’s mission is to always to seek to empower the client to manage their websites in-house, thus allowing Kompete to focus its efforts on delivering online results for the client’s business.  Their unquenchable thirst for new ideas and tireless advocacy of working smart assure the clients that their online solutions will outperform their competition’s online efforts, today and in the future.

Kompete offers cost effective smart web site packages for any size budget, and their crew is passionate about creating winning online solutions for any type of business model.  Their creative, technologically advanced, and flexible interactive solutions will stand the test of time, propel lead generation, online orders and impress visitors.  At Kompete you always win, because they understand that their success is only through their clients’ success.

What exactly constitutes good web site design, and why should you care?

by Leave a Comment

Usability and the utility, not the visual design, determine the success or failure of a web site.

Since the visitor to the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.

  • Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed web-sites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
  • Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
  • Web users are impatient and insist on instant gratification. Very simple principle: If a web-site isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher the cognitive load and the less intuitive the navigation, the more willing users are to leave the web-site and search for alternatives.
  • Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan web-pages in a linear fashion, going sequentially from one site section to another one. Instead users scan; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Scanning is more efficient.
  • Users follow their intuition. In most cases users muddle through instead of reading the information a designer has provided. Users act like “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboards, then design great billboards.”
  • Users want to have control. Users want to be able to control their browser and rely on the consistent data presentation throughout the site. E.g. they don’t want new windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the site they’ve visited before: therefore it’s a good practice to never open links in new browser windows.