With recent news releases about Equifax and Yahoo data breaches, along with so many others this past year, this message to our clients seems somewhat timely. In recent months Kompani Group took steps to secure all of our client websites with SSL – Secure Socket Layer – a technology used to encrypt data being transmitted from browser-to-server. Once reserved for ecommerce websites that transfer credit card information or health provider websites transmitting patient data, SSL is now being utilized to secure all varieties of websites.
We took these steps of our own accord for two reasons: 1) Security, plain and simple. 2) As security is an increasingly important tenet of websites, a secure website is now also a factor Google uses in determining rank position in search results. Google wants to deliver its customers to secure locations, so having that ‘s’ in the https:// is now one of the variables they use to qualify sites.
At Kompani Group we are perpetually looking to help our clients Get Ahead and Stay Ahead of their competition and the market in general. We took this action to ensure that a site’s security was not a detrimental factor in web search results for our clients. Of course there are many other variables that also help strengthen a site’s positioning such as mobile responsiveness, keywords, traffic volume, and session length but this was an action that we knew would support you and help protect your customers.
Kompani Group always strives for total client satisfaction and we pride ourselves on working to ensure your business is poised to not just meet industry needs, but to surpass them. To better understand how Google determines secure sites, follow the links below. If you have questions regarding this upgrade or other technology, marketing, or business optimization support we can provide for you, please let us know and together we can Get Ahead and Stay Ahead.