Your Customers and Their Data Have a Lot to Say to You.
Are You Paying Attention?
Kompani Group’s Data-Driven Marketing service helps business owners and managers to make informed marketing and sales decisions more quickly and effectively, and to generate measurable results. Data collection, analysis, and optimal utilization are an integral part of our process.
The Data-Driven Marketing Process:
As part of our analysis process, we gather data from various sources, both internal and external to your organization. Our process can consolidate multiple databases to help identify untapped markets, increase cross- and upselling, and provide you with an understanding of what motivates your customers to buy. Our analytical tools include:
> Predictive Modeling (Acquisition, Retention, Attrition)
> Customer Profiling
> Response Analysis
> Customer Segmentation
> Geographic Mapping
2. Planning: Marketing Strategy
Accelerating your sales growth requires a ‘360-degree’ approach to your marketing and sales process that allows you to adapt to research findings quickly. We help you to quickly and effectively identify new opportunities, and helps you grow and retain your existing clients. In our marketing and sales planning, we focus on generating measurable improvements of your key performance indicators. Ultimately, the aim is to generate a higher return on marketing investment, while lowering overall cost.
3. Implementation: Lead Generation
We help you generate leads through:
> Sales process setup and improvement
> Direct sales and marketing (phone & (e)mail)
> Local search optimization
> Content marketing
> Affiliate marketing
> Social media
4. Results: Feedback through Monitoring & Reporting
After the initial refinements and improvements to marketing and sales initiatives, we measure the results and suggest further improvements where necessary.This ‘closed loop’ approach ensures you know if analyzing data has actually led to improvements in your organization. Key areas we monitor are:
> Campaign effectiveness
> Correlating spending with sales
> Underachieving products, services, and channels