Conceiving, tracking, monitoring, and making decisions about where to focus marketing efforts based on Data and ROI.
Marketing without data is a bit like gambling. You have the sense there’s a way to win, and you can see how playing a certain way can get you there, but unless you really know what you’re doing, the odds are against you.
Successful marketing incorporates a deep analysis of the market, the industry, clear definitions of your targets, and a thoughtful determination for how to reach them.
When done right, proper marketing begins by considering the brand. All efforts must stay true to that.
From there, we consider fundamental principles such as the prospect and customer journey — where and how they discover and experience your brand — and then make decisions based on budgets, timelines, and, of course, required and/or projected returns on your investment.
To iteratively improve marketing performance we persistently analyze:
Average Annual Opportunity Pipeline Growth All Clients Since 2008
Some of the data points we leverage to make informed decisions include:
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