Logo Development & UpdateS
There’s a saying about how the world “brand” made its way into the marketing and business world. After all, it started with cattle ranches actually branding their livestock with hot irons to make sure other nearby ranches didn’t sell cattle that didn’t belong to them. Then, like today, “A Brand is something that doesn’t come off in the wash.” And just like the cattle brands of yesteryear, logos serve the same purpose for your product or business… but it doesn’t stop there.
Logos now stand on the front lines – often as the first interaction anyone has with your product or service. A great logo can open doors and a poor one can slam them shut. Not having one at all, well, it leaves a product or service in no-man’s land – easily confused with competitors with no memorable connection to your target audience.
We love creating logos… and refining them or updating them. It’s a fun, interesting process that gives brands an exciting new outlook. Generally, we begin by developing up to ten (10) logo concepts, provide up to two (2) revisions of the top two (2) finalists of the logo concepts, and two (2) more design revisions to the chosen logo. The final work will be delivered as an online brand guide with all other brand identity elements created for the client.