How to create a great name for your business
What’s in a name?
Build Value: Very often a protected name accounts for more than 50 percent of the total valuation of companies when they are being sold.
Speak Up! A not so good name can hinder a company’s prospects, and indirectly cause it to fail because people cannot pronounce it or remember it.
Protection: A name that cannot be protected in all areas represents unnecessary legal risks that few companies can afford to battle in court.
When we contracted with Kompani we had just been presented with a cease and desist from a company with a similar name. Kompani not only surprised us with naming solutions we never had thought of before, they also helped me secure our family name as the protected name for our nationwide specialized logistics company.
Founder & President