Marketing
The new business paradigm isn't about signing more people up for services or moving more product... it's about selling the idea and getting customers to buy in to the experience, strengthening your overall revenue stream at every step along the way. The aim is to generate a higher return on marketing investment while lowering overall cost.
Integrated marketing
Accelerating your sales growth requires a ‘360-degree’ approach to your marketing and sales process that allows you to adapt to research findings quickly.
Our emphasis on gathering and utilizing customer data helps you to quickly and effectively identify new opportunities, and helps you grow and retain your existing clients.
In our marketing and sales planning, we focus on generating measurable improvements of your key performance indicators.
Communications strategy
A proper communications strategy will provide a framework for how to communicate with which stakeholders, through the various channel types, using which communication styles, with what frequency, and to what end. Different stakeholders will embrace different interaction and optimizing the communications accordingly will ensure your message is received.
Define goals
A goal serves to provide both orientation for decision making (what options bring us closer to our goal) and as a landmark (now that we made it here, what happens next). By setting goals in the beginning, you give yourself something to reflect against. Are you progressing as you intended? If not, is it that your performance has been off or were your goals unrealistic? What adjustments need to be made? If you are on track to reach your goals, are there things you can do to accelerate without hurting the business or do you continue on in the same manner that got you here?
Intellectual property
A brand identity that is distinctive and differentiated from its competitors will always help a client legally protect this valuable and critical asset. Almost anything that serves to distinguish products or services from those of a competitor can serve as a trademark. Names, symbols, logotypes, tag lines, slogans, packaging and product design, color, and sound are all brand identity assets that can be registered with the federal government and protected from future.
Launch strategy
They say you never have a second chance to make a first impression. While that is true, you can build a launch around a series of first impressions, occurring in certain places, at certain times, or to certain market segments. While a strong framework for launch is essential, calculated tests can be part of an intelligent and effective strategy. Taking the time to carefully consider how you will launch, obtain feedback on that launch, and then reiterate in revised form can maximize your growth.
Case study
Testimonial
Every time my we have engaged with Kompani Group they have exceeded my expectations by far. I always thought that our company was organized quite well before hiring KG. KG organized our company for growth, did the re-branding, designed the corporate identity, organized marketing and sales and helped with streamlining processes. We are still working with KG on an ongoing basis. I am not hesitant recommending KG. We have worked with several KG staff members and can only say that they are great business people and very trustworthy.
Creative
90 percent of all our projects can be solved in a multitude of ways, and it is our job to solve them in a way which caters well to our clients’ needs and desires. In some cases cost efficiency trumps everything else, while in other cases our solutions have to be compatible with an existing technology infrastructure platform, and finally in some cases our clients want us to completely reinvent how they conduct their business. Creativity is required to adapt existing methods and concepts to work for our clients and to reinvent their businesses.
Business plan
In its simplest form, a business plan is just a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required since investors will look for the annual return in that time frame.
Communication
Who are you? Who needs to know? How will they find out? Why should they care? As competition creates infinite choices, companies look for ways to connect emotionally with their customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded market place. How your brand is perceived affects your success, regardless of whether you are a start-up, a nonprofit, or a product. Our proven and effective Brand Mapping process, which allow us to identify and unlock new potential for our clients and our incubator brands. With the right positioning and an effective communication platform, business will suddenly and magically seem much easier to conduct.
Online marketing
When it comes to driving website traffic, search engines like Google, Yahoo and BING are every marketer’s Holy Grail. If web traffic is the primary revenue-driver for your business, Kompani Group’s Search Engine Optimization expertise make it possible for you to cost-effectively compete for traffic against large local and national companies in your category.