Ongoing SEO Strategy and Consulting Services
We all know the best looking, most smoothly functioning, state-of-the-art website in the world is useless if no one knows how to find it. That’s why Search Engine Optimization (SEO) is no longer a “neat idea” – it’s a cornerstone of smart, effective online branding and marketing. Of course SEO is not a flip-the-switch proposition. If it were, a lot more brands would take it on themselves.
Because we work with a lot of different clients across a wide variety of industries, we’ve had a great deal of exposure to search engines and what makes them tick. And, we’ve had a lot of practice leveraging that knowledge into meaningful improvements when it comes to how far up (or down) the list of results a company falls for certain search terms. How we can help you depends on the extent of what you’re hoping to achieve through your search engine presence.
- One-Time Optimization Services: If you just need a bump or a lift in impressions, we can guide you through some of the more simple, click-and-go solutions like Google AdWords and other paid placements. This includes our analysis of key search terms, budget, and competitive landscape
- Site Optimization Enhancement: When you’re ready for your site to start functioning as its own promoter of search engine rankings, we can help you there, too. Research for search terms, content creation and editing, optimizing link structures, back-end coding, metadata, and sitemaps are all part of what we provide to get your site on the right track. It usually takes a couple months for the search engines to update their indexes, but once they do, there’s usually a significant lift. Either way, we’ll provide a report of end results along with recommendations for future enhancements when everything’s finished.
- Ongoing SEO Management: Let’s be real. The web is always changing. New competitors come and go in the market. A one-time strategy may not be the right fit for what your business needs. The good news is you can Kompani That and let us handle the day-to-day tweaks and fixes that keep nudging you up the search results list. We get web crawlers to visit you more often by pushing new content to interested readers – who in turn may share that information and increase visits. We also add more quality content to give search engines more to index, and more reasons your site is significant to multiple audiences – another thing that can help your site edge out others with less relevant content. Of course, we’ll also implement other proven strategies that consistently and organically improve your rankings so you can continue to build a powerful online brand.