Research and Analysis
Delivering Better Business Intel Through Multiple Data Sources
Having a second site of eyes, an analytic mind, or just extra people who like to know more…Market research, competitor research, product research all for determining opportunities, pricing strategies, channel strategies, business intelligence based on the market or your own company (analyzing CRM for sales efficacy), recommendations to compensation plans, M&A targeting, setting, measuring, and refining KPIs,
Market research is the gathering, evaluation, and interpretation of data affecting customer preferences for products, services, and brands. This tool is used to understand attitudes, awareness, and behavior of potential and existing customers in various market segments and is the first step required in any business driven strategy that wants to aim for quality data. Results often indicate opportunities for the future.
Without Kompani, we would never have been able to launch and build our e-commerce business to the point where we could attract multiple buyers and successfully sell the business. Kompani has been responsible for all business aspects, including bookkeeping, reporting, developing the e-commerce site, fixing glitches, ongoing marketing, branding, social media, graphic design, search engine optimization, and pricing/promotional strategies. We made several mistakes along the way, and without Kompani on our side, we would have closed down the company several years ago.