Research and Analysis
Delivering Better Business Intel Through Multiple Data Sources
Having a second site of eyes, an analytic mind, or just extra people who like to know more…Market research, competitor research, product research all for determining opportunities, pricing strategies, channel strategies, business intelligence based on the market or your own company (analyzing CRM for sales efficacy), recommendations to compensation plans, M&A targeting, setting, measuring, and refining KPIs,
Market research is the gathering, evaluation, and interpretation of data affecting customer preferences for products, services, and brands. This tool is used to understand attitudes, awareness, and behavior of potential and existing customers in various market segments and is the first step required in any business driven strategy that wants to aim for quality data. Results often indicate opportunities for the future.
Jan is very fast on the uptake and develops a very quick, insightful understanding of what the requested project (in our case an annual report to shareholders) is attempting to address within the larger context of the business. I consider him to be more of an overall business strategist as opposed to an advertising, marketing, branding resource.