Research and Analysis
Delivering Better Business Intel Through Multiple Data Sources
Having a second site of eyes, an analytic mind, or just extra people who like to know more…Market research, competitor research, product research all for determining opportunities, pricing strategies, channel strategies, business intelligence based on the market or your own company (analyzing CRM for sales efficacy), recommendations to compensation plans, M&A targeting, setting, measuring, and refining KPIs,
Market research is the gathering, evaluation, and interpretation of data affecting customer preferences for products, services, and brands. This tool is used to understand attitudes, awareness, and behavior of potential and existing customers in various market segments and is the first step required in any business driven strategy that wants to aim for quality data. Results often indicate opportunities for the future.
In 2012 we decided to make an investment in remarketing Baseload's image, along with a new go-to market strategy, etc. We evaluated several companies to help us with this process and after careful evaluation we choose Kompani for a couple of reasons. Firstly, the initial meeting went very well and we felt Kompani understood our market and what we were trying to accomplish within this niche. Secondly, Kompani's responses to our ideas and directions were right on the button and they were also very responsive to our requests during the sales process. Once we choose Kompani for our rebranding effort they far surpassed our expectations. We are extremely happy with our new brand assets and feel these assets put us in a position to win business in markets we haven't had prior success. Overall, the quality of work, the pricing, the understanding of our industry, meeting our required timelines, and the attention to customer service is second to none!