Strategy

The View from 50,000 feet

Strategy in business optimization applies across all areas of an organization and includes the research and analysis to make intelligent decisions, forming plans, setting the direction of a program or offering, determining product feasibility, and even if you have the right name.

With long and diverse careers our team has developed robust experience such that today, our clients continue to call upon us to serve as a sounding board, serve on boards of advisors, provide occasional or routine feedback, help with R&D, help with intellectual property research, spearhead obtaining patents for new products, author business plans, strategic plans, and go-to market strategies. We are your partner and are even willing to engage for equity or revenue sharing in certain cases.

Research and Analysis

Delivering Better Business Intel Through Multiple Data Sources

Having a second site of eyes, an analytic mind, or just extra people who like to know more…Market research, competitor research, product research all for determining opportunities, pricing strategies, channel strategies, business intelligence based on the market or your own company (analyzing CRM for sales efficacy), recommendations to compensation plans, M&A targeting, setting, measuring, and refining KPIs,

Market research is the gathering, evaluation, and interpretation of data affecting customer preferences for products, services, and brands. This tool is used to understand attitudes, awareness, and behavior of potential and existing customers in various market segments and is the first step required in any business driven strategy that wants to aim for quality data. Results often indicate opportunities for the future.

Without Kompani, we would never have been able to launch and build our e-commerce business to the point where we could attract multiple buyers and successfully sell the business. Kompani has been responsible for all business aspects, including bookkeeping, reporting, developing the e-commerce site, fixing glitches, ongoing marketing, branding, social media, graphic design, search engine optimization, and pricing/promotional strategies. We made several mistakes along the way, and without Kompani on our side, we would have closed down the company several years ago.

Heinau LLC

E-Commerce Floral Business - Business Optimization

Looking for Tactical Support?

We have a team of experts in branding, marketing, analysis, writing, design, development, operations, finance, and more.

Call us: 786 594 0435