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You are here: Home / Archives for Business Services

Business Services

A Smarter Way to Outsource Your Marketing Activities

Last Updated on January 14, 2019 by Kompani Group Leave a Comment

Since we launched Kompani Group over a decade ago, clients have come to us for a variety of reasons. Some wanted strategic advice on how to navigate a particular set of issues. Some wanted a new website. Some wanted lead generation or SEO support. Many were looking to outsource their marketing department altogether. Over the years, some clients have gotten pretty creative in how they work with us and we thought we’d share with you some of those ideas for how to best leverage a company like Kompani Group.

For Companies With Less Than $100 million In Revenue

The cornerstone of outsourcing: do what you do best and outsource the rest. Companies, especially those under $100 million in revenue, typically have some core competency; they specialize in a particular product/service. They are subject matter experts in their particular field. But, rarely are these companies also experts in what their product/service is not. If this is you, and you are trying to manage everything internally, you are then at a competitive disadvantage when it comes to the other fundamental elements of a business: Branding, Marketing, Information Technology, Operations, Accounting, Strategy, and Business Optimization as a whole. These are all functions that can be sourced out.

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Road America Teams up with AT&T

Last Updated on April 5, 2019 by Jan Havmoeller Leave a Comment

We Introduce Exclusive LocateMe Technology!

April 27th, 2011

ROAD AMERICA ANNOUNCES SUCCESSFUL LAUNCH OF LOCATEME® UPGRADE TO ROADSIDE ASSISTANCE TECHNOLOGY

MIAMI – APRIL 21, 2011   In an exclusive partnership with researchers at AT&T, Miami, Florida-based Road America has developed, tested and now successfully launched a GPS technology solution for pinpointing breakdown locations in seconds.  This development dramatically improves the speed, accuracy and efficiency of locating the customer’s disabled vehicle through the very same telecommunications device they are using to contact the Road America 24-hour Response Centers.
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KNOWLEDGE IS POWER – and a Great Way to Differentiate Your Business

Last Updated on April 5, 2019 by Jan Havmoeller Leave a Comment

At Kompani Group we believe in empowerment.  Whether it is our clients or our own team, we view it the same way. We always strive to arm all of our stakeholders with the best tools and the best information.  As B2B marketing evolves at break-neck speed it becomes increasingly evident that CMO’s are buying into this philosophy.  The game is not about jazzy ads, but about delivering meaningful information to the marketplace.  Our good friends at Desantis Breindel have written a spot-on white paper on this topic.  In keeping with their philosophy that “content is the gift that keeps on giving,” we are sharing it with you.

Give them a visit at www.desantisbreindel.com and follow them on Twitter

Marketing/Sales – Lead generation the old fashioned way

Last Updated on October 12, 2017 by Jan Havmoeller Leave a Comment

In today’s world, relevant sales leads can be searched across the Internet and found in the most unexpected places: lists of group members, participants at events, recipients of awards, industry rankings, local listings are all publicly available for entry into your own database.  For most smaller to small-medium companies, e-marketing, cold calling, cold mailings and cold e-mailing, as well as on-line and off-line social activities, are still the most effective and most cost-efficient ways of building a pipeline of leads and new prospects.

Lists that can be purchased from lead resellers such as InfoUSA and Superpages are not current, a waste of money, and create embarrassing ROI for all of us.

To keep the labor cost of data entry down, we have been testing the offshore companies that specialize in this function. Recently we have found very reliable and very inexpensive labor (in Pakistan, as it happens) who can take on multiple simple data entry projects for us and our clients. This means that any list, book, certain search criteria, links to zip code-generated searches, etc., can be cost-efficiently transcribed into a spreadsheet or a CSV file that can be used for export to any type of broadcasting, publishing or shipping application.

Here’s an example that makes the point: We began working with a national airline from a South American country 3 months ago. Despite having been in business for 54 years, they only had 400 names in their database, which meant that we had to start from scratch in building them a mailing list. Through research we found a zip code-generated database via a certain Tourism Authority, but despite several attempts to contact the association we were never able to speak with someone who could tell us how we could purchase the list directly from them. We then engaged our team in Pakistan to manually enter each zip code between 10,000 up to zip code 99,000 resulting in the full contact data (including e-mails) for 4,000 certified expert travel and tour operators in the United States with a specific interest in our client’s key destination.

In this case we found a database where each zip code had to be manually entered, and if registered travel and tour operators existed under this zip code our data entry team would copy and paste the information into a simple spreadsheet.

It’s hard to overstate how valuable these qualified contact lists can be. We suggest you speak with your team to learn if they can help us help you increase the size of your e-marketing/ mailing lists on a weekly basis. Speak with them about the importance of making it a habit for each employee to provide you with or enter their leads into your company’s CRM system (such as Highrise) or submit ideas, printed lists, and new search criteria ideas to the person in charge of marketing.

There are no short cuts in building great businesses, and it is the small, tedious and time consuming activities that generate results every time.

Making Design Matter is now evident on WolkDesign.com

Last Updated on April 8, 2019 by Jan Havmoeller Leave a Comment

Making Design Matter.

The new Michael Wolk Design Associates’ web site has been launched. Kompani Group helped Michael Wolk convert his old site into a more user friendly showcase of his work. Check out the new site at www.WolkDesign.com

Making Design Matter. That’s our philosophy at Michael Wolk Design, and just like our design itself, it works on several levels. Making implies action. Our creative process doesn’t end in thought or discussion – it ends in creation. Every idea is developed to its fullest potential here, rather than passed off to someone else. Design is what we make. Anyone can create something functional, and anyone can create something beautiful – but true design will always accomplish both. PRATT had a motto – “Be true to your work and your work be true to you.” In my experience, being true to your work means allowing design – rather than money, politics, or other outside influences – to control the energy. Design is design; everything else is everything else. And we make design matter, in the sense that it needs to be physical. It transcends fantasy and speculation; it is exciting and inspiring, while remaining firmly grounded in the reality of time constraints and budgets. Most important of all is making design matter. Design matters to me – it’s what i love to do, and it’s what i do better than anybody else. Making Design Matter is what I stand for.

Activeserve’s new business model takes off and the new web site is now live

Last Updated on April 5, 2019 by Jan Havmoeller Leave a Comment

Their Business is Your Business

iStock_000005523049SmallActiveServe is the ideal provider of business continuity solutions for South Florida businesses employing 3 to 100 business system users. Their expertise allows them to deliver superior insight, support, and service on nearly every type of technology system including communications, IT infrastructure, application hosting, and a wide variety of other answers for your business continuity needs.

In addition to the services themselves, ActiveServe also offers the unbeatable advantage of direct contact with their experts for design, decision, and implementation. In fact, they make a point of working hand in hand with business owners and/or IT managers to develop a custom business continuity blueprint… and they always make sure that technology never complicates the business side of things, and vice versa. That understanding, coupled with their specialized approach to business continuity is enough to make ActiveServe unique in the marketplace, but they can also be proud to be the first and only provider that offers a business continuity certifications program for small businesses in South Florida.

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