Simone I. Smith teamed up with the American Cancer Society to introduce “a sweet touch of hope.” Simone designed a stylish lollipop charm to help raise funds and awareness to help save more lives from cancer, a disease that affects everyone in some way. In 2004, Simone was diagnosed with stage III Chondorosarcoma-a rare form of cancer. Her treatment required invasive surgery that altered the appearance of her lollipop tattoo. “It literally looked like someone took a bite out of it,” says Simone. Insprired by her experience, the lollipop now represents Simone’s journey to getting well and staying well, and has sparked a desire to help other cancer survivors. Ten percent of the purchase price is donated to the American Cancer Society.
The value of a strong brand is indisputable and often accounts for at least 50 percent of the total market valuation
While being remembered is essential, it is becoming harder every day. A strong brand stands out in a densely crowded marketplace. Translating the brand into action has become an employee mantra. There is substantial evidence that companies whose employees understand and embrace the brand are more successful. What began as corporate culture under the auspices of human resources is fast becoming branding, and the marketing department runs the show.
I just attended a great business mixer by the Miami Beach Chamber of Commerce. The mixer was held at the Miami Herald and hosted by the newspaper’s Miami Beachsales rep, Ted Hay. I have been an active net-worker for sometime and have learned to be humbly aggressive in meeting people at these gatherings. There is always an opportunity to sell yourself or your business, but it’s sometimes easier at a business networking event (for some people; others are think of networkers as a great place for free food). It all comes down to:
- Are you mentally prepared to give and receive business
- Will you present yourself effectively
- Will you make a personal connection that is deeper than just your pitch.
It seems that I am always confronted by:
- People that hide in a corner sipping on their coffee or eating a bagel not interacting with anyone.
- The initial handshake and conversation, which turns to the exchange of business cards and your counterpart gives you one of the following:
- “I don’t have one”
- “I ran out” (which could be a good thing, if you have met every single person at the event, and the last handshake is for a tardy walk in)
You should always have a business card and you always need to have a backup stack ready (stick some in your socks). Some day there will be a universal way that cell phones can pass or bump contact information from one person to the other, but until then, nothing says what you do and how to get a hold of you better than your business card.
Now if you don’t have a business card or just rely on inputting the persons’ info on your phone or contacting them; you are at a disadvantage. There is a game to the business card shuffle. Here is my shuffle:
- Meet someone and exchange cards.
- If I am interested in the person’s business, then when I get back to my office I send a “How’ya doin” email.
- Save their contact info
- And wait to get a response or follow up with a phone call in about a week.
- Those cards of people that didn’t make an impression on me, they go into a stack.
- That stack grows, gets repositioned on my desk a 100 times, gets stored, gets put together into a house for my Munny).
- All with the goal of eventually inputting them all into my contacts.
At the end of the day, it might be months before I see the business cards for that cutting edge caterer or that dentist who uses sedation to drill into your teeth. But I will see their cards again. The second time, I might have a need for that caterer and then get my teeth worked on after I eat that molecular gastronomic dessert.
A business card is a fundamental tool in getting you out there and to be remembered by your newest best friends. Creating a card that is professionally designed, may get peoples attention. A business card is the 21st. century Colt 45, imagine going to a saloon in the 19th. century Dodge city without your gun.
During the mixer, the only card that really stood out was one from a soon to be opened hotel.
The business card was a plastic room key(not a good thing if your sweetheart checks your pockets, but it would definitely stir up a conversation).
Obviously the cost of creating a card like this is more than the average business person has to spend, but there are hundreds of other creative ideas that can make your prospects take notice.
At the end of the day, you want to promote your business. You want your business to always be in mind. Sometimes it all starts with a handshake, your 1-minute pitch, and your business card. What does having or not having a business card say about you?
Kompani Group has added The Law Offices of Kanner & Pintaluga to its client roster. Kanner & Pintaluga is an aggressive, ethical, and results-driven law firm committed to exclusively representing accident and serious injury victims throughout Florida. Their primary focus is to achieve the most favorable outcome for our clients, who have the absolute right to receive the maximum compensation for their injuries. Since establishing the Firm in 2003, they have recovered in excess of $30 million dollars on behalf of thousands of our injured clients. Kanner & Pintaluga is also a client of The M Network, who continues to execute on all their radio, television and online spots. Kompani Group’s role it to plan, design and deploy Kanner & Pintaluga’s new online web presence in multiple languages.
An international hotelier wanted to revamp its own brand as well as those for each of its sub-brands, without causing internal competition between properties. Principals from Kompani Group narrowed in on the key experience each family of resorts delivered and then tied it into the parent company’s new brand image that redefines all-inclusive travel… The Infinite Experience or Infinite Luxury.
Where bright, sunny days are only revealed by the cheerful nature of staff and guests, Allegro is a resort experience built around delivering Infinite Joy. Always in motion, and constantly creating vivid colorful memories, every stay is an adventure guests won’t soon forget.
Few places on Earth deliver the kind of exotic sophistication found at Occidental Grand resorts. An Infinite Escape awaits travelers in every way imaginable – whether it’s breathtaking beaches, ancient ruins, or artistic cultural experiences, these resorts are a departure from all expectations.
Like something out of a dream, where the whole world bends to every guest’s whim, the Infinite Luxury of Royal Hideaway resort is the crown jewel of the Occidental Hotels & Resorts family. It is elite vacationing at its absolute finest.
Occidental Hotels & and Resorts is based in Spain, Madrid and is a consortium consisting of 4 hotel brands, Allegro, Occidental Grand, Royal Hideaway and Occidental Hotels. The group owns and controls a total of 62 hotels and resorts in Europe and Latin America.
With the new positioning approved the next part of this project included consolidation of 7 pieces of marketing collateral into 2 brochures, refinement of the identity for each of the four Occidental Properties, development of new content, photography, retouching, printing and planning and design of all 4 individual web properties and www.OccidentalHotels.com . The consolidation of the multiple brochures in just two pieces have resulted in easier distribution logistics and significant cost savings.
The majority of bookings at Occidental resorts have always been, and will continue to be booked by Occidental’s loyal following of travel agents and tour operators. But as the expansion-and continued acquisitions strategy would significantly add capacity to Royal Hideaway it became apparent that Occidental would have to build a more effective online presence to help offset the increase in rooms with more online bookings. The brand alignment strategy allowed us to build one consolidated online booking web property for the four individual brands, which in return allowed Occidental to focus all e-marketing budgets on driving traffic directly to the main site or through product specific micro sites.
Result: Total direct online bookings increased fivefold in the 6 months following the launch of the new Occidental Hotels web site.