How Purchased Email Lists Are Hurting Your Marketing Efforts
E-Marketing! We have to do more e-Marketing! It’s the key to our whole sales effort this month/quarter/year!
Sound familiar? E-mail based marketing has become a cornerstone of sales and branding efforts both large and small. It’s estimated that 44% of email recipients made at least one purchase last year based solely on a promotional email. That’s nearly half the market. If you were to earn at least one additional sale from approximately every other person you emailed, that’d be well worth the time and effort, right? [Read more…]