The big “talk” in the industry has been that Facebook is “killing” business pages, or that it’s making a play to push all companies and advertisers towards a paid advertising model. That would mean anyone who’s been using the platform on a free basis to stay in touch with customers and promote product news and other information… would now be out of luck because Facebook has said “Pages” are going to index lower if they don’t create meaningful interactions for the audience.
It all started with this blog post the company made a few days ago https://newsroom.fb.com/news/2018/01/trusted-sources/
The good news is – it’s not all doom and gloom. Yes, businesses will need to be even more strategic about what they choose to share and how they choose to share it, but at Kompani Group, we always tend to believe that’s a good thing for brands.