The days when print design principles guided digital design are over. The web and online media have come into their own as communications venues – and as such have broken free from print conventions like “below the fold” and the idea that fewer words are better. In fact, digital design often takes a dramatic departure from print because of the way people use it, which is exactly what drives the latest digital design trends. But it isn’t just about looks as you’ll see in our latest white paper. Function, hardware, and user expectations are also big components.

For example, did you know that audiences seeking education would typically rather read one long scrollable page of content as opposed to clicking or swiping a series of pages? Or, were you aware that overall sales go up considerably when there’s one-touch purchasing? These situations and others like them are all being addressed by today’s digital designers with some interesting solutions. Streamlined icons, clear-backgrounds on buttons and links, active imagery, multiple routes to complete the same action, intuitive menus and navigations, app design, and more.

We’ve been helping clients realize the tools and trends that can influence the way their brands interact with online audiences – across industries as varied as health and medicine, to interior design, to printing technology and more. See the latest trends here to see more of what’s happening in the world of digital design.

Making Design Matter.

The new Michael Wolk Design Associates’ web site has been launched. Kompani Group helped Michael Wolk convert his old site into a more user friendly showcase of his work. Check out the new site at www.WolkDesign.com

Making Design Matter. That’s our philosophy at Michael Wolk Design, and just like our design itself, it works on several levels. Making implies action. Our creative process doesn’t end in thought or discussion – it ends in creation. Every idea is developed to its fullest potential here, rather than passed off to someone else. Design is what we make. Anyone can create something functional, and anyone can create something beautiful – but true design will always accomplish both. PRATT had a motto – “Be true to your work and your work be true to you.” In my experience, being true to your work means allowing design – rather than money, politics, or other outside influences – to control the energy. Design is design; everything else is everything else. And we make design matter, in the sense that it needs to be physical. It transcends fantasy and speculation; it is exciting and inspiring, while remaining firmly grounded in the reality of time constraints and budgets. Most important of all is making design matter. Design matters to me – it’s what i love to do, and it’s what i do better than anybody else. Making Design Matter is what I stand for.

Graphic design

Digital Design: Behold the Power of the Pixel