How is your business perceived on Yelp? Facebook? Twitter? Google? Amazon? Managing your online reputation should be a priority for your public relations team. Setup a workflow to track – and most importantly – respond to online reviews, comments and ratings. Remember, just one bad review can be enough to sink your business. You can’t stop bad reviews, but you can lessen the negative impact to your online reputation through a series of steps.
It used to be that people went to the internet for anonymity… but increasingly, it’s becoming where brands and companies are being exposed to reputation-damaging hacks, accusations, and more. And, if you or your firm participate on Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, Snapchat, and other social media platforms, your exposure is even wider. Every piece of content (or micro-content) can be picked up and indexed by search engines – presenting unfavorable information to potential consumers that may decide against using your products or services. What used to be a simple public relations and marketing challenge has now become a complex digital task – online reputation management.
Your brand’s reputation is almost like a living thing… it grows, it expands, it travels, it interacts with people… and most importantly, it needs your care to be healthy and prosperous. At Kompani Group, we take online presence (both perceived and actual) very seriously, which is why we’re always evaluating and implementing the latest tools and technologies available for this task. See some of our top recommendations for social media management in our latest white paper.
Even if you’re effectively using your resources to stay connected to your audience, your reputation can all fall apart if your messaging isn’t aligned with your brand. Sometimes it takes a neutral third party (like us) to give you a bit of real-world perspective and help you evaluate the results of your online efforts. Want a few helpful hints to get started? See our white paper for three guidelines to strong-yet-smart messaging.
Ready to take things further? Get in touch with us today to start looking deeper into your online reputation and turn it into your strongest brand asset.