It used to be that people went to the internet for anonymity… but increasingly, it’s becoming where brands and companies are being exposed to reputation-damaging hacks, accusations, and more. And, if you or your firm participate on Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, Snapchat, and other social media platforms, your exposure is even wider. Every piece of content (or micro-content) can be picked up and indexed by search engines – presenting unfavorable information to potential consumers that may decide against using your products or services. What used to be a simple public relations and marketing challenge has now become a complex digital task – online reputation management. [Read more…]