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Security and Mobile Response Counts for Your SEO

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Why HTTPS Matters for Your Mobile-Responsive Website

Get Kompani Group’s Help with Upcoming Google Changes

We all know that Google is the top search engine in the world, which is why it’s extremely important to make sure your website is optimized to get the most favorable search results possible from the internet giant.

blooms-website-devicesAt Kompani Group, we’ve been guiding our clients through many of Google’s most recent changes – including how mobile-responsive sites rank higher on searches performed on mobile devices, and an upcoming feature in which Google will begin tagging sites without HTTPS as ‘Non Secure’ when viewing in Chrome.

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Google Search Goes More Mobile

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Make sure your website is set up for Google’s new mobile-friendly algorithm

There’s a change going on in web design right now – and the shift is caused by the growing use of mobile devices to access web content. What used to be fundamental truths about navigation, font size, page layout, and more are rapidly vanishing in favor of more fluid design.  With this in mind – Google has started evaluating mobile usage as part of its search engine rankings. Users searching for a resource from a mobile device will automatically receive mobile-friendly sites higher-up in their search results.

Here’s a list of the four most common issues you should be aware of:

  1. Viewport not configured / Fixed-width viewport
  2. Touch elements too close
  3. Small font size
  4. Content not sized to viewport

So why is Google doing this? Quite simply, they want to remain the gold standard in internet search. If users keep finding themselves at unusable or inconvenient sites, they may cease using Google for future searches.

How should you Respond? The answer is in the question itself. Make your website more responsive. If you’ve spent time and resources towards SEO and search engine rankings – your hard work could be for nothing if mobile users can’t (or won’t) use your site. Google has even provided a guide to mobile-friendly sites and there’s a mobile-friendly test.