Let’s face it, lot’s of money is budgeted for sales leads generated from online advertising, print ads, radio, networking, Pay-Per-Clicks or whatever method your company uses to get them. Unfortunately most leads never materialize into a sale and the money spent to capture them is wasted. As an example, one of our local new home builders estimates each prospect who walks into their sales office costs an average of $700 to get them there! Your cost might be less, but the goal is the same for any business-to convert those expensive leads to sales.
All too often customers are left with an uneasy feeling of frustration after speaking with a customer service representative. They hang up the phone and vow never to use your company again, and if angry enough they will tell anyone who will listen about their terrible experience. “Even bad publicity is good publicity” applies to actors, not to companies. [Read more…]