In military maneuvers, being able to anticipate the competition’s next move before it happens and then positioning your own forces, is what wins battles. Commanders who win are usually the ones that have seen the most varied assortment of battles. They know what enemy tactics look like earlier than most, and they’ve also likely been a foot soldier in the counter attack.
It’s not all that different in business. Those that are the best at overcoming challenges and taking leadership positions are those who have had the most opportunities to practice it. Unfortunately, not all companies are in a field that presents that on a day-to-day basis. Yet, it’s still necessary for those wishing to get ahead.
Identifying the Optimization Gap
Think of what you do most in your business… the one task that occupies the majority of your time. Maybe it’s answering emails. Or it might be fielding customer service calls. You may even be in the fortunate position where your whole team is working as hard as they can to crank out as many widgets as possible in order to meet demand. All of these are situations that can be improved by business optimization but none of those tasks actually requires a huge shift in the way you operate to simply handle the immediate responsibility.
This creates a gap between what needs to be done right now and what could be done in the future. Even more importantly, it also leaves a gap between recognizing what’s working for you today and what might cease working for you in weeks, months, or years to come. Don’t get us wrong, a clean inbox is great, just like happy customers, and delivery trucks full of widgets… but what happens when the inbox never gets full, customers simply stop calling, and delivery trucks go empty. Optimization is the bridge over that very scary cliff.
So Why Isn’t It Simpler?
That’s the thing about Optimization… there’s no “finish line” that signals you’ve reached the end of how great your business can be. The good news is that tactics and methodologies aimed at optimization always leaves a trail. When a business is working from an improve-and-enhance standpoint, every move is logical and orderly. From the outside it may look like everything’s “easy” for that company – like they knew something no one else did. And in many ways, it’s true. They made the decision not to knee-jerk react to challenges as they came up, but instead, anticipate them… much like a Commander going to war. The absence of that approach leaves telltale signs too – meandering sales and revenue numbers, difficulty forecasting, and a track record of business-building initiatives that stop almost as soon as they start.
That’s Where Kompani Group Steps In
As experienced Business Optimizers, we’re sort of a “Commander On Demand.” Present your situation to us, and we’ll tell you the battles you can expect, the weapons already at your disposal to put up a strong fight, and what tactics or ‘big guns’ you might need to ensure victory. In some cases, we may even take the Sun Tzu path and let you know when it’s time to avoid a fight (such as letting two competitors battle over price while you make a stand for quality).
To take a closer look at our Business Optimization Philosophy and expertise, check out our white paper on the subject. Or review our Case Studies to see our holistic approach in action. You can even review our brochure, to see the tools we’re using to bring optimization to the foundation of our services.