What’s my….what? Your mantra, you know, the three or so words strung together in perfect harmony to describe the culture and philosophy of your company. It can be clever, catchy, funny, bold, provocative, or even silly as long as people remember it and attribute it to your company. A motto, or mantra is an all-inclusive message that allows us to belong to something bigger than ourselves. It attracts our attention and joins us together. Your company mantra should be relevant, engaging and inspirational or thought provoking, depending on your business and the message you want to share with the world about who you are and what you believe, deeply and truly. This is not an ad campaign or marketing gimmick and is quite different than a tagline, which is a frequently repeated advertising slogan that captures the essence of a brand’s promise to its customers. A brand mantra is an opportunity to share a message about something that is a fundamental truth about your company, products, services and the people who work for you.