At Kompani Group we believe in empowerment. Whether it is our clients or our own team, we view it the same way. We always strive to arm all of our stakeholders with the best tools and the best information. As B2B marketing evolves at break-neck speed it becomes increasingly evident that CMO’s are buying into this philosophy. The game is not about jazzy ads, but about delivering meaningful information to the marketplace. Our good friends at Desantis Breindel have written a spot-on white paper on this topic. In keeping with their philosophy that “content is the gift that keeps on giving,” we are sharing it with you.