100% Natural Flowers guARANTEED to last 6 months
Recently, Blooms by Heinau has been gaining some real traction. It’s always gratifying for us when we see one of our brands reach the next level… it’s also an exciting time for us to start paving the way for the future of a growing brand.
In the case of Heinau Flowers, they did not expect an unsolicited feature on NBC’s Today Show, but once it happened, there was an unprecedented demand for the unique arrangements. As you may recall, all of the Heinau arrangements are made from real flowers and guaranteed to maintain their freshness for 6 months or longer. The demand was so great, in fact, that traffic far exceeded the bandwidth capabilities of the website at the time. That was when we jumped rapidly into building a more scalable eCommerce solution.
In the thick of a Valentine’s Day rush, Kompani Group shifted Heinau’s web platform from a locally hosted website to a cloud-based one, and implemented an on-demand scalable solution with hosted e-commerce provider 3dcart. Besides resolving bandwidth issues, we took the opportunity to add a number of strong new features to Blooms by Heinau’s online store and their marketing ecosystem as a whole.
With eCommerce efforts all buttoned up, we’ve shifted our focus to supporting campaigns and elements across social media and other outlets to continue to grow the Blooms by Heinau audience.
Just a few of the current initiatives we’ve been working on include:
- A more robust social media presence – not only on Facebook, but also Pinterest, and most recently, Instagram
- Launch of a Facebook Ad campaign for a cost-effective increase in exposure
- Search engine optimization for web content and design considerations
- Updated collateral pieces such as Product Info Insert and Brand Brochure
- A completely new style and campaign for eMarketing pieces – which are sent on a strategic schedule
- Implementation of improved logistics software
- Assistance in managing customer service and software features
We couldn’t be more pleased about the new experience that shopping online at BloomsByHeinau.com now offers. The new website makes finding arrangements easier and provides plenty of options for customizing the arrangement with color preferences. Whether buying a gift for that special someone or brightening up an office, finding the perfect arrangement has never been easier and has never lasted longer. There’s only big things on the horizon for this awesome brand, we’re proud to have been a part of its success.
Save time, save money, and do it in style. Color your life with Blooms by Heinau.
Time is Money… Save both with Blooms by Heinau: Blooms by Heinau are unique and vibrant decorative accessories made with 100% natural flowers that are guaranteed to last for 6 months without watering or maintenance of any kind. Not only do these arrangements make for ideal home decor, but office managers have found that using Blooms by Heinau has provided them with significant savings — up to 75% in savings for offices that keep flowers on a regular basis.
At Heinau, they are dedicated to providing exceptional flower arrangements that stand the test of time. As they continue to offer such a unique product, the company is constantly challenging themselves to find ways to improve the Heinau shopping experience. BloomsByHeinau.com provides a userfriendly experience and includes a host of new features including a unique interactive price filter, easy to use order tracking and more.
Color Your Life: Through BloomsbyHeinau.com, smaller and more vibrant Heinau arrangements that can be safely shipped via UPS are now available for purchase online. Blooms arrangements are aimed more toward consumers in the residential market and include centerpieces and accent pieces in colors and designs that you wouldn’t see using traditional flowers. Also included are intricately arranged flowers perfect for holiday gifts like Valentine’s Day and Mother’s Day. Though the core of Heinau’s commercial client base consists of banks, country clubs, cruise lines, hotels, and offices large and small, BloomsByHeinau.com makes their unique flowers more accessible to individual consumers.
Shopping Online at BloomsbyHeinau.com
This new website makes finding the arrangement you’d like even easier and provides plenty of options for customizing the arrangement with the color you’d prefer. Whether buying a gift for that special someone or brightening up your own office, finding the perfect arrangement has never been easier.