WHAT’S CLICKING NOW?
DIGITAL DESIGN TRENDS FOR 2016 AND BEYOND
CHANGE KEEPS CHANGINGSince its invention, no single communications technology has evolved as much as the web. When the telephone was created in 1876, the first big shift in how the technology was used came in the late 1960s with fax machines. That’s nearly 100 years before a big leap forward. Web has been moving at almost five times that rate. Whether you use the 1983 Arpanet date of origin for the internet or the Tim Berners-Lee 1990 worldwide web start date – we’ve gone from emails and file sharing to e-commerce transactions made with virtual wallets on mobile devices through wireless connectivity… all in just a few short decades. But it’s not only what we can do online that is changing so rapidly. It’s also how we do it and the experience of our online actions that are evolving at the blink of an eye. Identifying Digital Design Trends is no longer strictly about aesthetics and principles of graphic design. Today’s savviest marketers and design firms are those that have expertise in human behavior, programming, functionality, hardware and the critical places where they overlap with one another. You’ve likely heard a lot of talk about User Experience in recent years – and that’s because of a fundamental digital design trend that’s not going anywhere anytime soon. People have moved away from visiting websites and apps purely for functional reasons, and now select sites based on how much they enjoy (or are frustrated) by their time there.