Topics: Branding

Our Proven Naming Process Brands are living entities. They interact, they communicate, they inspire… just like people, pets, and other things we name. That means

Managing Your Company’s Online Reputation Internet Safety Tips We’ve come a long way since the only digital footprints businesses left were a website and email

The economic strains are causing your end-users to trade down, resulting in that the mid-tier and premium brands are losing share to low-price rivals. You

The economic strains are causing your end-users to trade down, resulting in that the mid-tier and premium brands are losing share to low-price rivals. You

This is the second of four posts about how to combat manufactures and distributors of inferior products that are being reverse engineered and produced in

We are losing market share to our new competition. What can we do to reverse the trend? This is the first of 4 posts about

One of the first challenges entrepreneurs face in building their brand, regardless of the industry, is selecting an appropriate name to identify and distinguish their

Considering trademark registration for your brand name or logo? Here’s a simple, step-by-step guide of what to expect when seeking trademark registration before the U.S.

When cattlemen first started branding cattle, they chose a mark that was uniquely theirs and easy to recognize – hence how the idea of the

If you’ve had the presence of mind to trademark your business name or logo then congratulations – you’ve already taken the first step in protecting