Creative and Strategic Advisor
For more than 15 years, Andi has been the creative mind, strategic visionary, and award-winning copywriter behind brands that make a difference. Her approach is rooted in understanding the ways consumers and businesses speak to one another and the words and messages that make those interactions meaningful and memorable. She knows when to be witty and when to play it straight; why two words can be better than four; and how to convey information in a way that audiences enjoy and act upon. Besides writing and concept, Andi also devotes a considerable amount of expertise towards strategic “big ideas” that hold together entire campaigns. Her attention to detail and passion of research fuels not only her knack for writing, but also her seemingly innate knowledge of the business landscape – across multiple industries – winning over consumers, winning business, and winning awards.
Her experience includes such fields as pharmaceuticals, medical, financial, real estate, automotive, aviation, solar energy, industrial equipment, fashion, fine jewelry, food & beverages, hotels & hospitality, travel & tourism, cruise lines, animal health, and beauty & wellness, just to name a few. She believes strong in listening to client input with a firm belief that “the answers always lie inside – the trick is knowing how to uncover them.” Andi also respects the importance and value of the brainstorming and revision process, a point that clients both notice and appreciate. She is a graduate of the University of Florida where she earned her Bachelor’s Degree in Advertising.
Marketing, advertising, branding, re-branding, strategy, messaging, creative direction, copywriting, print, digital, broadcast, scripts and presentations, search engine optimization, design direction, photography direction, content development, content management, proofreading, launch campaigns, e-commerce, multimedia campaign, media recommendations, direct mail, e-mail marketing, event marketing, sales promotions, point of sale materials, sales collateral, sales team support, start-ups, taglines, headlines, white papers, research analysis, market share evaluation, market positioning, brand positioning
Miami native, University of Florida, college football, SEC football, college basketball, Florida Gators, half marathons, yoga, piano, contemporary literature, classic literature, Shakespeare, Gabriel Garcia Marquez, Sarah McLachlan, The Prodigy, Cole Porter, American Songbook Jazz, acid jazz, 80s music, 90s music, garage punk, classic cars, modern architecture, city living, Disney, stand-up comedy, live concerts, quiet moments, minimalism, cooking, great cuisine, foodie destinations, educational travel, successful business models, blue ocean strategy, proper grammar, the color blue, being “mommy”, things that sparkle, honesty, straight shooters