Data-Driven Web Development
Websites should not only look good, they should perform.
Whether building a new website or working with an existing one, we are constantly thinking about getting the most from the site.
What should your
site be doing?
A tool for generating new business?
A repository for information about your products and services?
Facilitating a process or workflow of
data exchange?
For many, websites used to simply be a digital brochure, but that is no longer the case. Websites now should be thought of as an active tool in your marketing warchest, and it should be actively maintained and optimized.
This work goes hand in hand with other services. Look at our data-driven SEO, data-driven marketing, data-driven branding, and data-driven business management as well. When we are working with a site, it’s analyze and optimize, analyze and optimize, analyze and optimize.
When working with websites, we’ll consider:
The defined purpose/goal/desired outcome of the site
Site structure in terms of pages and links (both internal and external)
When it's time to innovate and when to follow the blazed trail
Data collected from continuous technical site audits
Continuous improvements by monitoring how users are interacting
Our Clients Annual Average Sales Increase Trailing Ten Years
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