Like all other service-based industries, the personal medical care and child care field is reliant on supplies to serve their clientele. At the same time, these same patients and families demand quality and value. Simply purchasing less expensive products isn’t a sustainable business model… but changing the way facilities think about supply ordering and inventory management can make a significant impact on the operations of these vital businesses.
More Than Supplies… Service and Support, Too.
BSI Supply has been in the medical supply industry for more than a decade. They specialize in such necessary supplies as incontinence products, cleaning and sanitation supplies, hygienic gloves, paper plates and feeding products, first aid products, wound care, and more. And though they provide access to a large variety of brands, BSI’s true advantage is streamlining ordering with best-available values on the products they need to keep their operations running smoothly. The company’s concept is that BSI saves facilities from assigning additional personnel to “shop” for supplies or juggle inventory. As well, BSI provides rapid delivery options (including regional same day and 24-hour shipping).
But these and other benefits were getting lost in an online retail site that was so outdated that it was actually longer than using the over-the-phone, mail-away-catalog, and in-person shopping alternatives. Add to that a recent expansion into child care with its own dedicated division that wasn’t being addressed by the current e-commerce site, and there was a lot of lost sales potential for BSI. Kompani Group knew just how to change that.
Kompani Group Responded With:
- New E-Commerce Implementation
- Two Separate Site Interfaces for Medical and Child Care Audiences
- Website Optimization
- Mobile-Site Compatibility
- Integrated CRM System for Streamlined Sales, Customer Service, and Internal Reporting
- Unique Marketing Materials for Child Care Audiences
- Social Media Management
- E-Mail Marketing
- Outdoor Advertising
- Web Hosting
The new, more efficient e-commerce solution now allows BSI’s clients to save favorites, shop faster, re-order more swiftly, choose payment options, select shipping speeds, and even compare prices with other brands. Any special discounts or savings are automatically applied, and auto-reorder status can also be selected. It’s precisely what the company’s clients have come to expect from online retail. Though the site has only just re-launched, traffic numbers are promising, as is the activity in the e-commerce portion of the site. In the new Child Care market, BSI is making a powerful statement when it comes to “Supplies. Service. Support.” by showing facilities how they can leverage cost-efficient, streamlined supply delivery into new revenue streams and greater client satisfaction for their businesses (for instance, making diapers and wipes available at a small additional fee, rather than requiring parents and caregivers to bring their own supplies for each child. Clients end up spending less than retail, children never run out of vital supplies, and the facility enjoys additional income – a win, win, win).
We’re looking quite forward to how BSI leverages all these enhancements into long-term relationships and sustainable growth in the weeks to come.