A relentless pursuit of optimizing visibility, traffic, and the average position of keywords for which we compete.
Any time someone searches for anything relating to your organization — any products, services, concerns, needs, team members, etc. — your website needs to be on the first page of search results if you are to be considered seriously as a resource on that search topic.
Before there were around 2 billion websites, standing out was easy. But now that you likely have competition for the key topics for which you wish to be known, you need to do a bit extra to be found.
Enter SEO (Search Engine Optimization – optimizing your website to ensure web search algorithms are finding your site when they should) and SEM (Search Engine Marketing – the tactical effort of promoting the visibility of your website, including paid advertising).
You will undoubtedly encounter articles, videos, and sales people talking about meta tags, page titles, backlinking, directory listings, and so much more. While all are legitimate elements of a solid SEO/SEM strategy, without contextual data, those tactics cannot be maximally effective.
(1.5% to 6.8%)
Kompani Group employs several technological tools to help us analyze data points such as:
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