Daetwyler Pressroom – Maintaining a Leadership Position in a Competitive Industry
It’s not always enough to be the best in your field. Often, you have to stay the best in your field and make sure everyone – both consumers and competitors – knows it.
For the Daetwyler Pressroom Group, the desire to stay at the forefront of the industry meant re-focusing on expanding the brand’s reach and presence in the market. The brand had a great deal of prestige and cache, it was just a matter of leveraging their position as industry leader into communications and touch points that would highlight Daetwyler’s knowledge, quality, and unmatched real-world expertise. A full-scale branding campaign is how Kompani Group helped retain and further expand market share.
Kompani Group Responded With:
- Daetwyler Pressroom website
- Daetwyler Elastomer website
- White Papers – Insight on common press challenges from Daetwyler’s own print solution experts
- Ads – Visible B2B ads highlighting the industry-leading performance of Daetwyler’s products and people.
- Sales Process Audit & Recommendations – enhanced tracking and techniques for closing more business
- Email Marketing – A drip email campaign to maintain top-of-mind awareness while also presenting Daetwyler’s strongest value propositions (email screenshots)
Leading-Edge Results – For All Involved
By simply bringing the experience and quality of Daetwyler’s Pressroom to a more visible spotlight, the legendary print equipment brand is continuing to serve as the industry’s most valuable resource – one that is committed to advancing the print industry. Along the way, their products and equipment for the print industry are maintaining their reputation as the industry gold standard in terms of performance in rigorous professional printing settings – carving out a unique niche for print customers unwilling to sacrifice quality.
Interest in the brand from within the print industry is also renewed, with a number of publications and trade journals including excerpts from the Daetwyler Pressroom White Papers, Email campaigns, and their websites.
Best of all – it’s all still on the way up, with additional executions of ongoing efforts, plus new ideas in the works to continue to build upon the many recent successes of the brand. We at Kompani Group are proud to be helping drive such progress.
”Kompani Group is doing a great job for our Pressroom Team. Our name/brand is getting lots of attention in the market and our sales team is well pleased with the amount of traffic these efforts generate. Thanks for your help and commitment in making this a success.” – Marty Cansler, National Sales Manager – Daetwyler Corporation