Data-Driven Marketing
When done right, proper marketing begins by considering the brand.
Marketing without data is a bit like gambling. You have the sense there’s a way to win, and you can see how playing a certain way can get you there, but unless you really know what you’re doing, the odds are against you.
Successful marketing incorporates a deep analysis of the market, the industry, clear definitions of your targets, and a thoughtful determination for how to reach them.
When done right, proper marketing begins by considering the brand. All efforts must stay true to that.
From there, we consider fundamental principles such as the prospect and customer journey — where and how they discover and experience your brand — and then make decisions based on budgets, timelines, and, of course, required and/or projected returns on your investment.
To iteratively improve marketing performance we persistently analyze:
Some of the data points we leverage to make informed decisions include:
Open/Click Rates
Phone and Web Traffic Sources
A/B Tests
Conversion Ratios
Social Traffic and Conversions
Sessions by Device Type
In 2012 we decided to make an investment in remarketing Baseload's image, along with a new go-to market strategy, etc. We evaluated several companies to help us with this process and after careful evaluation we choose Kompani for a couple of reasons. Firstly, the initial meeting went very well and we felt Kompani understood our market and what we were trying to accomplish within this niche. Secondly, Kompani's responses to our ideas and directions were right on the button and they were also very responsive to our requests during the sales process. Once we choose Kompani for our rebranding effort they far surpassed our expectations. We are extremely happy with our new brand assets and feel these assets put us in a position to win business in markets we haven't had prior success. Overall, the quality of work, the pricing, the understanding of our industry, meeting our required timelines, and the attention to customer service is second to none!
Ready to Get Started?
We offer comprehensive strategies that develop and grow your business, but we are also prepared to take on specific projects such as helping you overcome your greatest challenges (one at a time).
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Call us: 786 594 0435